1. British Airways Landor Logo Images
2. British Airways Landor Logo Vector

Hanno in 1931On 31 March 1924, Britain's four pioneer airlines that started up in the immediate post war period—, and Ltd—joined together to form Imperial Airways Limited, developing routes throughout the to India, some parts of Africa and later to, Australia. Meanwhile, a number of smaller UK air transport companies had begun operating, and by 1935 many of these had merged to form the original privately owned Following a government review, Imperial Airways and British Airways were nationalised in November 1939 to form the (BOAC). At in 1953Post-war, BOAC continued to operate the majority of long-haul services in Britain, other than routes to South America; these were flown by, which was merged back into BOAC in 1949. Continental European and domestic flights were flown by a new nationalised airline, (BEA), which compulsorily took over the scheduled services of existing UK independent airlines.

On 2 May 1952, BOAC became the world's first airline to operate jet airliners; the inaugural flight with the 1 was from London to. However, the Comet's service introduction was plagued by structural problems and accidents, leading to its withdrawal in 1954 and replacement with the upgraded Comet 4 models in 1958. BOAC at Airport in 1960The first attempt to create a new combined British airline through the merger of BOAC with BEA arose in 1953 out of inconclusive attempts between the two airlines to negotiate air rights through the British colony of. The Chairman of BOAC, Miles Thomas, was in favour of the idea as a potential solution to a disagreement between the two airlines as to which should serve the increasingly important oil regions of the.

In this proposal Thomas had backing from the at the time,. However, opposition from the Treasury blocked the idea, and an agreement was reached instead to allow BEA to serve in, and in return to leave all routes east and south of Cyprus to BOAC. However, the solution was not entirely satisfactory to BOAC, as BEA's effective control of gave it the ability to continue to serve destinations ostensively ceded to BOAC, including Beirut and Cairo by using Cyprus Airways as its proxy.In 1967, the government established a committee of inquiry into Civil Aviation under Sir Ronald Edwards. The Edwards Committee reported in 1969 and one of its recommendations was the formation of a National Air Holding Board to control finances and policies of the two corporations. The recommendation was enacted in 1971 with the passing of the, which formed a British Airways Board to control all the activities of BOAC and BEA, including the newly formed BEA Airtours subsidiary which targeted the emerging business.Consequently, in 1972 the BOAC and BEA managements were combined under the newly formed British Airways Board, with the physical operations of the separate airlines coming together as British Airways on 1 April 1974, under the guidance of as Chairman of the Board.

At the time it was the biggest merger in the aviation industry, creating the world's largest network of routes for the new unified company to harness. In 1975, British Airways was headquartered in the Victoria Terminal in London. Its international division was headquartered at Speedbird House by Heathrow Airport, while its European division was headquartered at Bealine House, Ruislip, Middlesex.

The regional division was headquartered in Ruford House, Hounslow. 1970s: Consolidation and Concorde. A British Airways in BEA-BA crossover livery.The newly formed British Airways had inherited a mix of aircraft from its predecessors. It quickly retired the that had come from BOAC and the last from BEA.

It also ordered the for use on Scottish routes to enable the to be retired. The first was delivered in October 1974, and introduced in January 1975; more TriStars were ordered in following years. The management of British Airways resisted political pressure to purchase the new, stating that it had no requirement for the aircraft; this rejection complicated Britain's integration into the European Union. Instead, the company planned to acquire American-made planes such as the; in 1976 the British government approved the purchase of multiple aircraft. An innovation on 12 January 1975 was the British Airways Shuttle service from Heathrow to Glasgow (and later Edinburgh, Manchester, and Belfast), which allowed a walk-on no reservation service with a 'guaranteed seat' — this latter feature facilitated by backup aircraft or sometimes transfers to British Midland flights. British Airways at Heathrow Airport in 1976The, reviewed the Government's aviation policy and in 1976 announced a 'spheres of influence' policy that ended dual designation for British airlines on all long-haul routes.

British Airways and, the second-biggest airline in Britain, were no longer permitted to run competing scheduled flights on long-haul routes. British Caledonian had to withdraw from East Africa and from the London-New York and London-Los Angeles routes in favour of BA. In return, British Caledonian became the sole British flag carrier to the entire South American mainland, taking over routes formerly served by British Airways to,. British Airways at Heathrow Airport in 1980In 1976, British Airways commenced flying, making it one of two airlines to own and operate the Aerospatiale-BAC airliner. Simultaneously with, BA inaugurated the world's first supersonic passenger service on 21 January, a daily service between Heathrow and becoming one of the airline's hallmarks.

Initially, Concorde was a financial burden, required of the national carrier by the government, and it attracted criticism from the press as a white elephant. Several significant destinations suggested for Concorde, such as Tokyo, Japan, and Sydney, Australia never emerged as viable in reality.In 1981, later Lord King, was appointed Chairman of British Airways with the mission of preparing the airline for privatisation. King recognised the prestige that Concorde brought to the airline, purchased them outright from the government, and was turning a profit within a year. According to British Airways' management the aircraft broke even on flights holding around 40–45% of passenger capacity; in 1985 the average passenger capacity in use per flight was at 65%.

BA used Concorde to win business customers, guaranteeing a certain number of Concorde upgrades in return for corporate accounts with the airline—a key factor in winning business from transatlantic competitors. Although the carrier did not disclose specific numbers, media reports estimated that the Heathrow to New York service made an annual £20 million operating profit by the early 2000s (decade). 1980s: Privatisation and dirty tricks. British Airways main office at Heathrow Airport in the 1980sAs British Airways headed towards privatisation, Sir John King hired as CEO in 1983. King was credited with transforming the loss-making giant into one of the most profitable air carriers in the world, boldly claiming to be 'The World's Favourite Airline', while many other large airlines struggled. The airline's fleet and route map were overhauled in the early years of King's tenure, with brand and advertising experts being recruited to change the airline's image. Over 23,000 jobs were shed in the early 1980s, though King managed the considerable trick of boosting staff morale and modernising operations at the same time.

Offering generous inducements for staff to leave led to record losses of £545 million, to the cost of taxpayers but to the benefit of the future privatised company. British Airways Concorde at in 1986At Marshall's direction, the airline consolidated most of its long-haul operations in 1986, including Concorde services, at the newly constructed. Terminal 4 would remain as BA's hub at Heathrow Airport for the next 22 years. Due in part to a recession and rising fuel prices, aircraft such as the, and were quickly phased out of service, and planes such as the were acquired in their place. In an effort to increase the use of the operational Concorde fleet, King allowed the planes to be chartered for special services.

Concorde services to in cooperation with began, in addition to a service to by 1984. In the 1980s, British Airways regarded Concorde as its flagship, both prestigious and profitable. British Airways in 1984–1997 Landor livery in 1986The flag carrier was privatised and floated on the in February 1987 by the government, the initial share offering was nine times oversubscribed. The privatisation of British Airways was regarded as very successful by industry observers, perhaps the most successful of a series of companies divested by the state in this era. Four months later, in July 1987, BA announced the controversial takeover of Britain's 'second' airline,.

The acquisition led to concerns regarding competition; within the industry it was widely acknowledged as a mutually agreed rescue deal to avoid the latter's collapse. The Caledonian name was kept alive, the charter subsidiary being rebranded as. In 1992, BA absorbed Gatwick-based British carrier.Soon after British Airways' privatisation, 's began to emerge as a competitor on some of BA's most lucrative routes. Following Virgin's highly publicised mercy mission to to fly home hostages of in 1991, King is reported to have told Marshall and his PA Director to 'do something about Branson'. This began the campaign of 'dirty tricks' that ended in Branson suing King and British Airways for in 1992. King countersued Branson and the case went to trial in 1993. British Airways, faced with likely defeat, settled the case, giving £500,000 to Branson and a further £110,000 to his airline; furthermore, BA was to pay the legal fees of up to £3 million.

Branson divided the compensation among his staff, the so-called 'BA bonus.' British Airways and Virgin Atlantic continued to be noticeably bitter and active rivals for many years afterwards. 1990s: Changes, subsidiaries and growth. British Asia Airways Boeing 747-400 in Landor livery variant at in the 1990sDuring the 1990s, British Airways became the world's most profitable airline under the slogan 'The World's Favourite Airline'. In 1992, it bought the small German domestic airline Delta Air Transport and renamed it. By the time it was sold in June 2003, Deutsche BA was operating 16 Boeing 737s and had 800 staff.

British Airways also entered the French market in 1994 by purchasing a 49.9% stake in, and 70% of in 1997, seeking to challenge the dominance of. British Airways at Heathrow Airport in the 1990s1993 was a highly significant year of expansion and change for British Airways, as it purchased a 25% stake in Australian airline, a 24% stake in American airline, and wholly acquired to form. BA had planned to acquire as much as a 44% share in USAir, but backed down following a lack of approval from the US government; developing a significantly larger presence in the North American market remained a major priority of British Airways throughout the 1990s. Another crucial event in 1993 occurred as BA formed, a subsidiary based in the , to operate between London. Owing to, British Asia Airways had not only a different name but also a different livery, the Union Flag being replaced by the 英亞 (English Asia).Perhaps the most symbolic change to British Airways in the turbulent year of 1993 came when stepped down as chairman of the company and was replaced by former deputy., who later took on the role of CEO, was appointed by Marshall. Lord King was appointed as President of British Airways, a role created specifically for him and which he retained until his death in July 2005. In 1995, British Airways began planning for its future corporate headquarters at Harmondsworth Moor, to supplant its then-headquarters at Speedbird House at Heathrow Airport.

British Airways in Landor livery in 1996British Airways also used some of its prosperity to upgrade and replace much of its fleet. Aircraft acquisitions included the and the, aimed to phase out the remaining. Six of the disposed TriStars ended up seeing service as in the. Another acquisition was BA's first purchase from of aircraft.In 1995, British Airways signed a franchise agreement with, the airline at the time had been operating flights to holiday destinations for a number of years from Gatwick. The agreement was set to last until 2010 and the airline would operate all aircraft under the British Airways brand. By the time that GB Airways was sold to in 2007 GB Airways had grown to operations out of Gatwick, London Heathrow, Manchester, Bristol and East Midlands Airport, the deal was worth £103.5 million. The franchise agreement ended on 29 March 2008.A new source of competition emerged during the 1990s in the form of the; new companies such as and emerged, rising to prominence using a and low-price approach to gain marketshare from the traditional carriers.

In the wake of deregulation, these airline companies would prove to be an increasing source of competition domestically to British Airways. A small handful of short routes also came under pressure from modern systems, such as the service between London, Paris,. 1996: Bob Ayling era In 1996, British Airways, with its newly appointed CEO Bob Ayling, entered a period of financial turbulence due to increased competition, high oil prices, and a strong pound.

The airline's management clashed with trade unions over planned changes, Ayling taking a hardline stance; the resulting disruption from the confrontations cost the company hundreds of millions of pounds. With several strikes and BA's restructuring plans stalling, investors became frustrated. Over time, the company was seen as being less active and successful than its peak in 1993, causing its share value to suffer.In 1996, relations between British Airways and, in which BA held a stake then valued at $500 million, soured, despite Ayling's preference to '.remain a major investor in USAir', and BA later sold its share in the company. Ayling had also pursued partnership and antitrust immunity with American Airlines, however this was unsuccessful due to the conditions placed on the deal by regulatory authorities, the most painful of which would have been the sacrifice of at Heathrow, and in part caused the breakdown of the partnership with USAir as well. British Airways with ethnic livery introduced in 1997In 1997, Ayling dropped BA's traditional Union Flag tailfin livery in favour of, in an effort to change the airline's image to be more cosmopolitan; several members of the senior management had expressed negative opinions of nationalism within the company. This move quickly came under fire by the media for making hundreds of employees redundant while squandering money on expensive rebranding. Several influential figures, such as former Prime Minister, spoke out against abandoning the Union Flag scheme and BA turning its back on the nation.

British Airways' long-time rival, took advantage of BA's public relations blunder and adopted the British flag along with the slogan 'Britain's national flagcarrier', recognising the value and prestige of bearing the flag. Ayling eventually declaring the fleet would sport a dual livery; half Union Flag, half the world design tailfins. On 6 June 1999, he announced that all newly delivered and overhauled BA planes would bear the Union Flag, based on a design first used on Concorde; the cosmopolitan scheme was abandoned. 'We fly the British Flag, not these awful things.' Margaret ThatcherBenefits during Ayling's leadership included cost savings of £750 million and the establishment of the successful, but highly subsidised, in 1998.

Go was a intended to compete in the rapidly emerging 'no-frills' segment. After four years of successful operations British Airways searched for a buyer for Go, eventually the airline was sold off to venture capitalists and later merged with. Ayling also sought a reduction of capacity, cancelling Boeing 747-400 orders in favour of the Boeing 777-200ER and rationalising BA's short-haul fleet with new Airbus A320 aircraft.

However, BA began discussions with Airbus for the eventual procurement of the, a very large passenger jet. In September 1998, British Airways became a founding member of the global airline alliance, along with American Airlines,. As part of the marketing alliance, member airlines combined benefits and streamlined inter-airline connections., the current British Airways head office, officially opened in 1998.In late 1999 British Airways agreed to another franchise agreement with the small Dutch regional airline Base Regional Airlines. The airline operated out of to six destinations across Europe including Hamburg, Zurich and London Heathrow. The franchise agreement was the third to be made with an international airline since and.2000: Rod Eddington era. British Airways with ethnic liveryIn 1999, British Airways reported a 50% drop in profits, its worst since privatisation. This was compounded by the majority of BA subsidiary companies running at heavy losses as well; the company reacted by selling several.

In March 2000, Bob Ayling was removed from his position and, in May, British Airways announced as his successor. Eddington set about the termination of several investment programs, such as in, and cutting the workforce, the process being taken still further in response to the slump caused by the in 2001. BA's share price dropped from 760p in May 1997 to only 150p in September 2001, showing how heavily the company had been hit. British Airways Concorde G-BOAB in storage at Heathrow AirportWith the crash of in 2000, 9/11, and escalating maintenance costs, the future of Concorde was limited, despite expensive safety modifications made after the Air France accident. It was announced on 10 April 2003 that in October that year BA would cease scheduled services with Concorde, due to depressed passenger numbers.

The last commercial Concorde flight from New York to London was on 24 October 2003. The airline retained ownership of eight Concordes, which were placed on long-term loan to museums in the UK, U.S. And Barbados.During Eddington's leadership, there were several other fleet changes.

A publicly well-received decision of Eddington's was to completely end the use of ethnic liveries on aircraft, announcing in May 2001 that all of BA's fleet would be repainted in a variant of the Union Flag design used on Concorde. All and older aircraft were retired in 2001 and 2002 in an effort to cut costs, and interest was expressed in the upcoming and the since-cancelled. In late 2001 the franchise agreement with Base Regional Airlines was ended after just over 2 years of operations, the airline had filed for bankruptcy and ceased operations. British Airways in Union Flag liveryFrom 2002, BA strongly marketed the full-service nature of its remaining domestic flights by the use of principal airports, and provision of complimentary food and drink. This came as a response to low-cost operators' aggressive pricing, even though its main full-service UK rival later also abandoned some 'frills' on its domestic network. In June 2003, the German subsidiary, Deutsche BA, was sold to investment group Intro Verwaltungsgesellschaft. On 8 September 2004, British Airways announced that it was to sell its 18.5% stake in, but would continue the alliance (such as sharing revenue), particularly on the.

The £425 million raised was used to reduce the airline's debt.Lord Marshall, who had been appointed a in 1998, retired as Chairman in July 2004 and was replaced by Martin Broughton, former Chairman of. On 8 March 2005, Broughton announced that former CEO would take over from Rod Eddington upon his retirement in September 2005. Walsh pledged to retain the full-service model on its much reduced UK network as a means of distinguishing BA from the competition, and that customers were willing to pay extra for higher service levels.

2005: Willie Walsh era. British Airways Boeing 747-400 in livery at Heathrow AirportIn September 2005, new CEO Willie Walsh announced dramatic changes to the management of British Airways, with the aim of saving £300 million by 2008, the cost of the airline's move to its new hub at Heathrow's Terminal 5. Walsh presided over the sale of to Flybe, stating 'Despite the best efforts of the entire team at BA Connect, we do not see any prospect of profitability in its current form.' BA retained a 15% stake in Flybe following the sale.In June 2006, the (OFT) and the (DOJ) began investigating allegations that BA was fuel surcharges on long haul flights.

The allegations first came to light when Virgin Atlantic reported the events to the authorities after it found staff members from BA and Virgin Atlantic were colluding. Virgin Atlantic was later granted immunity by both the OFT and DOJ. The price-fixing probe led to the resignation of commercial director Martin George and communications chief Iain Burns. 'Although I did not have any direct contact with BA in relation to passenger fuel surcharges, I regret that, on becoming aware of the discussions, I did not take steps to stop them.' Steve Ridgway, CEO of Virgin AtlanticOn 1 August 2007, British Airways was fined £121.5 million for price-fixing by the OFT, and the US DOJ subsequently announced that it would also fine British Airways US$300 million ( £148 million) for price-fixing. Although BA said fuel surcharges were 'a legitimate way of recovering costs', in May 2007 it had put aside £350 million for legal fees and fines. In July 2009 Steve Ridgway, the CEO of Virgin Atlantic, admitted he knew about the illegal price-fixing at his airline and did nothing to stop it.

AtOn 14 March 2008, built exclusively for the use of British Airways at a cost of £4.3 billion, was officially opened. Upon opening to passengers on 27 March 2008 serious problems immediately arose, many from staff confusion. The failed completely, resulting in seven flights departing with no baggage loaded. In the first five days, a backlog of 28,000 bags built up and over 300 flights were cancelled. Walsh commented that it 'was not our finest hour. Two directors left BA in April 2008 over the troubled transition to Terminal 5. Walsh also declined his annual bonus over Terminal 5, despite record profits overall.

By October 2008 Terminal 5 operations has settled and further long-haul flights were transferred over. 2009: Financial difficulties, disruptions and merger. Since 2008, most British Airways operations have been based in the building at Heathrow AirportOn 30 July 2008, British Airways and announced a merger plan that would result in the two airlines joining forces in an all-stock transaction.

The two airlines would retain their separate brands similar to and in their merger agreement. In the beginning of August 2008, announced an alliance with BA and Iberia, allowing the two carriers to fix fares, routes, and schedules together. In addition to merger talks with Iberia, it was announced on 2 December 2008 that British Airways was discussing a merger with. If British Airways, Iberia and Qantas were to combine as one company it would be the largest airline in the world. However, on 18 December 2008, the talks with Qantas ended due to issues over ownership. In November 2010, BA was fined €104 million by the following an investigation into price-fixing.

British Airways and Iberia announced their merger in April 2010, creating theIn June 2009, British Airways contacted some 30,000 employees in the United Kingdom, including Walsh, asking them to work without pay over a period of between one week and one month to save money. On 6 November 2009 the worst ever half-year loss in British Airways' history was reported to the public.

A decision sided with BA against opposition to restructuring plans, including a reduction in cabin crew in November 2009. On 14 December 2009 cabin crew at British Airways voted in favour of strike action over the Christmas period over job cuts and contract changes. On 17 December the ballot was ruled invalid by the due to voting irregularities, thus the strike did not take place. On 6 March 2010 announced further strike action.

More than 80 planes were grounded at on the first day; however, British Airways officials stated that 65% of flights were undisturbed.On 8 April 2010, it was confirmed British Airways and Iberia Airlines had agreed to merge, making the combined commercial airline the third largest in the world by revenue. The newly merged company is known as, both airlines continue to operate under their current brands.

The merger is believed to be worth approximately £5 billion, the new group has over 400 aircraft and flies to over 200 destinations across the world. As part of the deal, British Airways shareholders took a 55% stake in the company, headquartered in London, with the remainder owned by Iberia. Industry analysts have speculated that the merger makes a three-way tie-in with American Airlines more likely.Across April and May 2010, much of Western and Northern Europe had their airspace closed due to huge density ash clouds from the erupting in Iceland. It was feared that aircraft could be damaged or could even crash due to engine ingestion of volcanic ash, as had famously troubled in 1982. This affected all airlines operating within British airspace, leading to strong objections from companies such as Ryanair. Flights progressively restarted as the ash levels declined.On 4 October 2010, to celebrate the fleet's retirement after 27 years, British Airways unveiled one of the 757s (G-CPET) in a 'retro' Negus & Negus livery. This aircraft conducted its last passenger flight on 6 November 2010, the proceeds of which went to the charity Flying Start the charity partnership between British Airways and Comic Relief.In May 2017, BA's entire fleet was grounded for two days, due to a failure of their IT system, which the company believed to be caused by too many cutbacks in the company.Liveries and Logos Hybrid/transition liveries.

Ex-Northeast Hawker Trident with 'British airways' branding and Norjet tail.The aeroplanes that British Airways inherited from the four-way merger between BOAC, BEA, Cambrian, and Northeast were initially given a livery nicknamed 'hybrid' or 'transition', using the text 'British airways' (stylised with a lowercase 'a' in Airways) to replace the original wordmark, but otherwise keeping the predecessor airline's livery. For instance, ex-BOAC aircraft retained the dark blue, grey, and white colour scheme with the golden on the tail.Negus livery and Speedbird.

British Airways Landor Logo Images

747 in 'Utopia' and Chatham Dockyard Union Flag tail art (photo from 2010, livery used 2001-present)With its formation in 1974, British Airways' aeroplanes were given a new white, blue, and red colour scheme with a stylized painted on their tail fins, designed by Negus & Negus. British Airways selected the Negus & Negus design over competing entries from.

The 'Negus' livery was phased in over a three-year period. It also adopted a blue version of the Speedbird logo from BOAC, moved to the nose of the planes, at the request of ex-BOAC staff. The contract for British Airways was then the largest branding commission in Europe., the chair of British Airways, said it would present 'a modern, efficient, confident and friendly face to the public.' Boeing 757 in 'retrojet' Negus livery (2010)A Boeing 747 (EI-ASJ/G-BDPZ), originally delivered to, was leased by British Airways in 1976 and partially repainted in 'Negus' livery above the passenger windows, retaining Aer Lingus livery on the and belly. Shortly after 1974, Negus & Negus convinced BA to drop 'airways' from the wordmark and the aircraft were painted with just the word 'British' for approximately a decade. One Boeing 757 (G-CPET) was returned to 'Negus' livery with the abbreviated 'British' wordmark in October 2010, just ahead of the retirement of the 757 fleet at the end of that month.

Landor livery and Speedwing In 1984, a new livery designed by updated the airline's look as it prepared for privatization. The Speedbird was changed to a red Speedwing arrow logo carried at the cheatline, just below the passenger windows, along the length of the fuselage.

The 'A' in Airways was now capitalized. The company's crest was added to the tailfin, along with the motto 'To Fly To Serve'; that specific element received criticism from domestic designers. June Fraser, president of the, wrote to in protest, stating that 'a barely distinguishable heraldic device perched incongruously above the remnants of the earlier instantly recognizable and appropriate solution' was an alarming development.A consonant look was applied to the Concorde, omitting the subsonic livery's blue belly. As with the prior Negus livery modified for the Concorde, the heat generated by supersonic flight required the fuselage to be painted in white. The Landor effort took eighteen months to complete at a cost of over US$1 million. The new branding was intended to demonstrate 'professionalism and precision' while being 'simple, distinctive, and dignified'. Further information:In 1997, there was a controversial change to a new Project Utopia livery which used the corporate colours consistently on the fuselage with a lowered beltline; the Utopia livery included multiple tailfin designs.

The variety of tailfin designs was intended to reflect the diversity of destinations and countries served by the airline's network of routes; British Airways called these 'World Images' and they would become known as the 'ethnic images'. Examples included Delftware or Chinese calligraphy, meant to symbolize those countries. However, the Concorde fleet would have a unique tailfin design (named Chatham Dockyard Union flag) based on a stylised, fluttering Union flag. This was reported to have caused problems with: previously controllers had been able to tell pilots to follow a BA plane, but they were now harder to visually identify.The art commissioned for the new tailfin designs also appeared elsewhere, such as brochures and ticket boarding jackets. Utopia also changed the Speedwing arrow to a Speedmarque ribbon logo, now carried closer to the nose, above passenger windows. Current consistent use of Chatham Dockyard tail artSeveral people spoke out against the change, including the former Prime Minister, who famously covered the tail of a model 747 at an event with a handkerchief, to show her displeasure.

BA's traditional rival, Virgin Atlantic, took advantage of the negative press coverage by applying the Union flag to the winglets of their aircraft along with the slogan 'Britain's national flagcarrier'. In 1999, with approximately half the fleet already repainted with Project Utopia livery, the CEO of British Airways, announced that all aircraft that had retained Landor livery would adopt the tailfin design Chatham Dockyard Union Flag originally intended to be used only on the Concorde, based on the Union Flag. After Ayling resigned in 2000, his successor, announced the entire fleet would receive the Chatham Dockyard Union flag tail in May 2001. The final aeroplane with a 'Utopia' tail ( Whale Rider) was retired in 2006. A BA Boeing 777-200 with a Panda face, marking the launch of a route from London to in 2013BA launched direct service between London Heathrow and in 2013; to celebrate, the front of a Boeing 777 was painted to resemble a. The frequency of service to Chengdu was reduced in 2014 before being suspended in 2017, but was later reinstated from Gatwick starting in 2018. Retrojets In 2019, BA announced plans to repaint one of its Boeing 747 aeroplanes into a BOAC livery, matching the scheme used on those aircraft between 1964 and 1974.

G-BYGC is scheduled to leave the shop with its BOAC livery in February 2019, and will retain the livery until BA are scheduled to retire the 747 in 2023. The retro livery was chosen to celebrate the 100th anniversary of the firm, dating back to the formation of Aircraft Transport and Travel Limited in 1919. Other aeroplanes are planned to be repainted into retro liveries, but deliveries of new aircraft will continue in the current 'Chatham Dockyard' livery. G-CIVB in retrojet Negus (Mar 2019)On February 22, 2019, BA announced another retrojet livery. A modified BEA 'Red Square' livery used from 1959 to 1968 would be painted on an Airbus A319 (G-EUPJ), with grey wings instead of red to meet reflectivity requirements. Like the BOAC retrojet livery used on G-BYGC, the hybrid scheme using the 'British airways' wordmark was not used. One week later BA announced that B747 G-BNLY would return to the Landor livery it wore upon delivery.

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British Airways: the path to profitability. Pan. Bishop, Matthew; John Anderson Kay; Colin P. Mayer (1994). Privatization and economic performance. Kumpulan skripsi teknik informatika beserta programnya. Oxford University Press. Donne, Michael (1991).

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British Airways have introduced the third retro livery of the planned four, with a Boeing 747-400 painted in the Landor livery. This elegant scheme adorned their aircraft from 1984 to 1997 originally.There is, which is expected to be the 1974 to 1984 Negus and Negus livery. Landor is an evolution of that branding. British Airways Landor LiveryPainted in Dublin, Boeing 747-400 G-BNLY will be in service until the aircraft is retired in 2023. Many people will get a chance to experience a flight on board.Originally designed by New York firm Landor Associates, it was a definite improvement for the brand. The Coat of Arms made its first appearance on the tail in this scheme.

It features British Airways’ motto, “To Fly, To Serve”. The long red swoosh along the aircraft is called a Speedwing, which is an evolution of. It has evolved into the blue and red Speedmarque we see today.Overlooking the World Tails of the late 1990s, which people either loved or hated, the branding has evolved in a natural way.

You always know it when you see a British Airways aircraft. Overall ThoughtsHopefully British Airways go to the expense of doing an air to air photo shoot of all four aircraft in formation. That would be really excellent to see.Cross fingers for the next one we get some better photos issued by BA. Spotters in Ireland and the UK tend to have better images online before the official shots are issued.What do you think of the Landor scheme? Thank you for reading and if you have any comments or questions, please leave them below.To never miss a post, follow me on, and.All my so check them out!All images via British Airways.